It was 2004 when Kalazone Silk Mills started its journey as the minnows (with 13 stores in its wallet) in the Apparel Section of Indian Ladies Wear within the bigwig studded market in the same sector. The vision was to introduce ethnic and fashion wear for women at economic prices and fixed MRP rate by providing them the products directly from the mill.
It's 2009 and Kalazone has established itself in the list of the front runners in the Apparel Section of Indian Ladies wear. Endless points could be etched to redefine Kalazone as it is enjoying the crown of dazzling success. Kalazone Silk Mills rides on the wings of far vision and in the first time itself we foresee the future blueprint. Smelling the quantum response of the sector, crest and troughs that the sector may face in the long run and we used tech savvy ERP software for pinpoint analysis of our need and implemented the same almost at all our franchisee ends. A crystal clear popularity of us is blossomed out when we were placed at 6th position in 2006-07 and 2007-08 and are placed 3rd in 2008-09 on the basis of ‘Amount Paid for Advertisement’ Analysis and placed our confident step in the club of the elites.
Another string of success garlanded us when for the first time we sold our products in the world through television commercial which covered a mass range of population around the world.